TVBlog
Many questions arise while watching "Sharknado 3," the third installment of the Syfy channel's "Sharknado" movie series. This new one -- subtitled "Oh Hell No!" -- premieres Wednesday night. Read the whole story
The global IPTV video systems market is forecast to more than triple in size by 2020 to $79 billion from $25 billion in 2013, … Read the whole story
In four years, Netflix looks to double its size in streaming viewing relative to traditional U.S. linear viewing -- also possibly higher pricing to … Read the whole story
For all the talk of consumers being in control, there's one place where they are still at the mercy of the companies in charge: … Read the whole story
The first television ad for the U.S. launch of Oreo Thins line began airing July 20 on networks including ABC, Bravo, E!, Food Network, … Read the whole story
Airbnb launched a global campaign entitled "Is Mankind," running in the U.S., U.K. and Australia. The spot spot broke in the U.S. during last … Read the whole story
- COMMENTARY
Chris Squire, co-founder/bassist of U.K.-based British rock band Yes, didn't make many TV appearances in the U.S -- especially recently. Part of this was … Read the whole story
COMMENTARYHere's a projection put into perspective: IPG Mediabrands' Magna Global projects that U.S. marketers will spend $10 billion on programmatic TV in 2019, the … Read the whole story
COMMENTARYiProspect has been testing campaigns in addressable television, which chief strategy officer Sam Huston defines as direct messages. "Tying mobile search and television has … Read the whole story
