Television News Daily
Wednesday, August 12, 2015
  • Viacom New Ad Sales Unit Focuses On Social Media

    In the midst of challenging advertising results, Viacom has launched a new advertising sales division, Velocity Products Group, that promotes multiplatform social partnerships with … Read the whole story

  • GEICO, Progressive Face Ad Conundrum

    Despite paying less attention to GEICO and Progressive advertising, consumers are still doing the same amount of business with the companies, according to YouGov … Read the whole story

  • Digital Engagement Index

    A teaser trailer for upcoming HBO original series Westworld sparked the interest of viewers. The YouTube tease has collected over 1.3 million views resulting … Read the whole story

  • Anti-Bingeing But Not Anti-TV Viewer: In A Glut TV Age

    Media consumption seems to be moving at an ever faster pace, especially when one considers bingeing. But maybe faster isn't always better. Hulu, perhaps … Read the whole story

  • Kids Know Disney, But There's More Interest In YouTube

    Disney is the entertainment brand most kids 8-18 are aware of, according to a new PwC study. But YouTube and Netflix are the entertainment … Read the whole story