TVBlog
by Adam Buckman, Featured Columnist
Looking back on Stephen Colbert's debut Tuesday night on "The Late Show" on CBS, you begin to understand why the show had to run for an extra nine minutes. Read the whole story
by Wayne Friedman
In the recently concluded upfront TV ad marketplace for the 2015-2016 TV season, broadcast TV networks' prime-time spending sank 3.7% to $8.36 billion, with … Read the whole story
by Wayne Friedman
Twentieth First Century Fox is making a deeper investment in controlling National Geographic Channels and other media. Fox will pay $725 million to the … Read the whole story
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by Wayne Friedman
Although digital TV advertising dollars are growing for the TV networks, that won't help an overall slight decline in national linear and digital TV … Read the whole story
by Tyler Loechner
Programmatic television supply-side platform clypd on Tuesday announced the appointment of Pete Doe as chief research officer. Doe was formerly SVP of data science … Read the whole story
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by Amy Corr
Domino's launches an online pizza school. Dancing girl sells home insurance. Let's launch! Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Save what goes on with traditional video-on-demand, there is no blocking of viewer efforts to skip through TV commercials on existing, big-screen TV platforms. … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Emphatically, Moffett Nathanson Research says, "the changing nature of video consumption is no longer debatable." Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Caroline Horner was an early pioneer in set-top-box data through her digital experience and leadership position at Dish. Now, as senior vice president/product innovation … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
With political programmatic advertising on the rise, it's natural to wonder: "How much of a difference does proper targeting actually make?" You'd need quite … Read the whole story