Driven primarily by Stephen Colbert's takeover of "The Late Show" on Sept. 8, all eyes are on the New York-based late-night competition represented mainly by Colbert and Jimmy Fallon. Read the whole story
While the importance of accurate media content is important for a majority of media consumers, a sizable percentage prefer "entertaining" content over accuracy. For … Read the whole story
"These ads take a fun, fictional look at our cable competitors," says a company rep. "For the past 15 years straight, consumers have rated … Read the whole story
Building its research efforts, as well as pursuing its "non-Nielsen monetization" strategy, Viacom has hired media agency veteran Julian Zilberbrand to a new position: … Read the whole story
Poor data integration sabotages cross-channel campaigns, and few companies have made the necessary steps in data collection and measurement to gain a common view … Read the whole story
The fantastical ad, via agency of record RPA, shows the boy mixing fantasy with reality, as his toy cars come to life as he … Read the whole story
NFL claimed the number one spot on the leaderboard, topping both Instagram and Twitter. Over 1.7 million Instagram post likes and 100,000 Twitter hashtag … Read the whole story
In a society that does not distinguish between notoriety and celebrity, that makes icons and even anti-heroes out of villains, that rewards obscure, murderous … Read the whole story
In a sign of how rapidly the so-called "programmatic TV" marketplace is evolving, one of the medium's most premium suppliers -- AMC Networks -- … Read the whole story
Maybe major media companies have dipped their toes too deep into the waters of subscription video-on-demand operators like Netflix and Amazon. In an investor … Read the whole story
With so shockingly few converts, it's easy to believe that the mantle of "accountability" in television advertising (really, advertising in any of its forms) … Read the whole story
On Wednesday night, Snapchat CEO Evan Spiegel appeared on "The Late Show with Stephen Colbert." Spiegel didn't say much. He just giggled a lot, … Read the whole story