Despite all of its high style -- scenes filmed through fish-eye lenses and the like -- "American Horror Story" often comes across as a garden variety example of a horror … Read the whole story
Some 50% of adults under the age of 32 won't pay for a traditional pay TV subscription service in 10 years. But overall TV … Read the whole story
ABC Family, one of the longtime established cable networks, is undergoing a name change -- Freeform -- to better reflect its young audience getting … Read the whole story
ESPN has suspended its branded news segments featuring sports fantasy site DraftKings. The fantasy sports company has suspended virtually all TV advertising on the … Read the whole story
Viewers and voters can't do anything about the nauseating political ads that will fill TV airwaves pretty soon. But to avoid the $1 billion … Read the whole story
Many media executive believe native advertising on digital sites is a close relative of brand entertainment marketing efforts on traditional TV. But if you … Read the whole story
Kudos to AMC Network for starting to offer a percentage of their TV ad inventory through programmatic buying. The announcement last week brought media … Read the whole story
It might surprise you that a cursory search for "DraftKings" or "FanDuel" on Twitter produces alarmingly few references to setting lineups, or depositing money, … Read the whole story
Charles Buchwalter is president and CEO of SymphonyAM, which just launched a measurement platform called VideoPulse. I attended the company's launch presentation and asked … Read the whole story
I just had breakfast with an 18-year-old son of a friend of mine, a jazz musician in college at Eastman, stopping by the city … Read the whole story