ABC Family announced that it would become Freeform in January -- and the company has come up with a new word to identify its apparent target audience: Becomers. Read the whole story
U.S. multi-screen media users are more receptive to live TV ads, TV commercials that are funny and digital video ads that can be skipped … Read the whole story
Some senior media executives are at odds about whether selling TV programs to Netflix, Amazon and other digital video platforms is good for business … Read the whole story
The appointment signals a strategy shift for the small appliance and nutritional foods marketer. Up to now the firm primarily used infomercials to market … Read the whole story
That's the promise of a new campaign management platform from Chris Gomersall's Atomized, based in Atlanta. The startup platform works by transforming calendar dated … Read the whole story
Madison Avenue "televisionary" Mitch Oscar has quietly begun organizing a cross-section of industry players around another area that's vital to the future of television: … Read the whole story
Amid all the declining ratings, TV executives cling to hopes that live productions of shows may lead to premium ad inventory. While prime-time scripted … Read the whole story
The rise of cord-nevers is a real threat to the pay-TV industry, but the number of cord-cutters is growing, too. Similar findings from two … Read the whole story
Online users are less antagonistic toward ads that target their interests than targeted ads. Viewers are most turned off by mobile pop-up ads, followed … Read the whole story
Advertisers want and need results that can be tied directly to ROI and sales. As video budgets continue to shift from TV to online, … Read the whole story
The only way for ad blockers to win is for good ad techies to do nothing. Read the whole story