IBM's Watson commercials are reviving memories of one of the best TV stories of 2011: The IBM supercomputer's three-day battle with two "Jeopardy!" champions. Read the whole story
Don't expect to see daily fantasy sports leagues posting wall-to-wall advertising in next year's NCAA March Madness event. The NCAA has banned all sponsorship/advertising … Read the whole story
Universal Sports, the cable TV sports network, is shutting down, per reports. The channel, which has been in operation since 2006, is majority owned … Read the whole story
The wait is over -- Hulu's programmatic advertising went live. An ad frequency cap will be maintained through the process, and the company will … Read the whole story
Madison Avenue's trading volume climbed nearly 17% in September -- reaching its highest point ever for the month, according to the latest installment of … Read the whole story
The biggest cable TV company, Comcast, seems as if it's finally willing to license its valuable set-top box data. But will this be too … Read the whole story
How often does one go to a sales-oriented conference and hear panelists rhapsodize about data? Never before in my corporate lifetime as a researcher … Read the whole story
A lot of streaming stuff, like a foul, juvenile teaser for the new pay service SeeSo, is just raw, not premium. And what will … Read the whole story
Ad tech firms YuMe and Unruly today will introduce new products offering advertisers the ability to outstream video ads. That's a category generally described … Read the whole story