Television News Daily
Wednesday, October 28, 2015
  • Fast Food, Restaurants Top TV Ad Brands For WOM Marketing

    In a new study on word-of-mouth marketing, some of the highest-scoring TV advertising brands are all about eating. Seven of the top 10 most … Read the whole story

  • Next Up On The Weather Channel: IBM's Own Watson

    IBM this morning announced it had acquired the Weather Co., which operates the Weather Channel, Weather Underground and extensive digital assets. And yes, it's … Read the whole story

  • Viamedia, Rentrak Team For New Political Ad-Planning Tool

    Helping to navigate the expected wild swings in local TV advertising inventory for the political season, pay TV provider advertising sales company Viamedia and … Read the whole story

  • Consumers Drop Video Privacy Case Against Hulu

    A group of Web users have dropped their attempt to revive a lawsuit accusing Hulu of violating a federal video privacy law by transmitting … Read the whole story

  • MRC Issues Ad Fraud Rules

    Amid growing concern over online advertising fraud, the Media Rating Council has issued new guidelines for digital media vendors and companies to follow in … Read the whole story

  • NFL's Online Streaming: Thinking Cannibalization? Think Again

    The NFL would tell you it did pretty well for its first streaming effort on Yahoo, which posted an average viewership of 2.3 million … Read the whole story

  • How To Lead A Purposeful, Ad-Blockless Life

    For the first time, advertisers have to earn their audience. That won't happen when we're cramming as many "copy points" we can into a … Read the whole story