TVBlog
The GOP debates were a great example of live-event programming -- riveting, must-see TV that was resistant to DVR'ing and time-shifted viewing: drama, reality show and comedy rolled into one. Read the whole story
The U.S. advertising market continues on its torrid pace -- with both digital and TV advertising moving higher versus earlier levels in 2015 and … Read the whole story
Over-the-top TV usage, which is already showing rapid growth, will slowly climb to more than 72% of U.S Internet users in three years from … Read the whole story
Longtime senior NBC advertising executive Jim Hoffman has joined A+E Networks as EVP of program partnerships and strategic initiatives. He will work with A+E … Read the whole story
Consumers are continuing to increase their use of "TV Everywhere," even if they aren't identifying the practice of streaming video content as such. "There's … Read the whole story
The animation house is apparently prospecting for advertising work. According to Wix, DreamWorks Animation reached out to the firm shortly after the last Super … Read the whole story
Viewability is the name of the game for Moat, the SaaS marketing analytics firm that Tremor Video selected as a partner for its DSP. Read the whole story
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Recently, Showtime announced the renewal of its totally binge-worthy, crazy-sexy and sometimes even cerebral series, "The Affair," for a third season. That's not a … Read the whole story
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Many are expecting record box office revenue results for Walt Disney's "Star Wars: The Force Awakens" -- with a lot of help from its … Read the whole story
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Nearly 10% more scripted shows exist on broadcast and cable TV now than versus a year ago, says FX Networks. And that is apparently … Read the whole story
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On the phone the other day trying to advance a local programmatic TV negotiation, I queried the vendor on whether there was a transactional … Read the whole story
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How big is the market for over-the-top services? A new study attempts to understand the potential reach of cord-changing and found that more than … Read the whole story
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It's got til 2020, maybe. A lot of work to be done. Read the whole story
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Over the past ten years, I've had a front row seat watching the plot evolve in the online video revolution. I've seen every fad … Read the whole story
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In the political advertising realm, TV is still king. Of the $11.4 billion in political projected ad spending in 2016 reported by Borrell Associates, … Read the whole story
