TVBlog
I have nothing against critics coming out in praise of great TV shows, but the blanket labeling of the current TV era as a new "Golden Age" is ludicrous. Read the whole story
As Nielsen transitions today to a controversial method for modeling its national TV ratings, those ratings remain accredited, according to a statement issued on … Read the whole story
"The creative concept for the new campaign illustrates how everyday purchases can allow cardmembers to go on the getaway they've been waiting for," Jennifer … Read the whole story
Hulu earned a spot on the leaderboard thanks to the release of the second teaser trailer for upcoming mini-series, 11.22.63. The Hulu original, based … Read the whole story
- COMMENTARY
After promising for years that it was working on measuring VCR playback, Nielsen finally had to admit they couldn't do it. Now, Nielsen is … Read the whole story
- COMMENTARY
Digital video has been training in the background and is now poised to give TV a good fight in the coming years. Read the whole story
- COMMENTARY
To create engaging, branded experiences across paid, earned and owned media, brands and agencies need to consider adopting a data-driven, agile approach to marketing, … Read the whole story
