The problem with TV reunions and sequels is that they often come across as halfhearted. A prime example is "The X-Files," returning Jan. 24 after a nearly 14-year absence. Read the whole story
Overall sales at the company's FiOS operations for the fourth quarter of 2015 -- which include its FiOS Internet, FiOS Video, and FiOS Digital … Read the whole story
Total average viewership of live sports events from 2009 to 2015 has been relatively unchanged. But non-sports programming, including its mother-ship show, "SportsCenter," has … Read the whole story
Re/Max LLC is launching a campaign at the end of the month focusing on the true value of real estate agents throughout the home-buying … Read the whole story
Political advertising has been traditionally rooted in TV. However, voter eyes are starting to move from TV to mobile. In this year's voting cycle, … Read the whole story
TV marketers have long been known to glom on to Super Bowl-like ads without actually spending those millions in media placement costs. In the … Read the whole story
While change is happening, as an industry we keep looking for a shoe to drop, but it's not the precipitous fall off the cliff … Read the whole story
Many of the organizations and companies that lobbied against Comcast's merger with Time Warner have launched a new effort opposing Charter's attempt to buy … Read the whole story
All digital video eyes are on Millennials. Their habits are closely observed since they're the demographic that will determine the future look, shape and … Read the whole story
Since mid-2015, there have been a plethora of organizations and individuals calling for all media peoples associated with the programmatic TV realm to create … Read the whole story