• by Tanya Gazdik , January 22, 2016

Re/Max LLC is launching a campaign at the end of the month focusing on the true value of real estate agents throughout the home buying process.

The campaign is the first work for the brand from Camp + King, which won the account in August. The first three spots are The Deal, The Agent  and The Fix.

The colorful campaign is anchored by four 30-second TV commercials that feature a behind-the-scenes look at what Re/Max agents do to ensure a positive experience — the hustle, the staging, the open house, the leap of faith, the offer.

"The challenge every day for real estate agents is conveying their value and then delivering the results buyers and sellers are looking for," says Adam Contos, Re/MaX chief operating officer. "We wanted our new ads to tell this story in a whole new way.”

Camp + King filmed the spots on location in Los Angeles with music video director and photographer Autumn de Wilde. She aspired to show the heart and character of real estate agents through the commercials’ unique production style.

The 2016 national ad campaign will run throughout the calendar year starting Feb.15. Print and radio will begin the same month as well. Agents in participating regions will also have access to a variety of customizable assets for use in multiple formats: TV, radio, print, out-of-home, digital and social.