TVBlog
by Adam Buckman, Featured Columnist
"The People v. O.J. Simpson" is so well-made that it enables you to relive the Simpson years as if you are experiencing them for the first time. Read the whole story
by Wayne Friedman
A key element of Sen. Ted Cruz's win in the Iowa Republican caucus may have been his specific TV targeting, leading up the Monday … Read the whole story
by Wayne Friedman
Nearly 10% of respondents in a survey for the National Retail Federation say Super Bowl spots make the overall telecast last too long. Almost … Read the whole story
by Wayne Friedman
The football league is expanding its network TV games on Thursday night with CBS and NBC, airing five games each. Each network will pay … Read the whole story
by Amy Corr
Created by DAVID, "Wiener Stampede" is a third quarter ad that intros viewers to entire Heinz condiment family. Read the whole story
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by Erik Sass
High-end magazine publisher Cond Nast is doubling down on documentaries and reality programming with the creation of a new unscripted television production unit, CNE … Read the whole story
by Wendy Davis
Siding with broadcasters, the think tank Media Institute is urging a federal appellate court to reverse a trial judge's "highly disruptive" decision that online … Read the whole story
by Larissa Faw
With the cost of a :30-second spot reaching $5 million during Super Bowl 50, SMG offers "Six Winning Super Bowl Strategies for Brands" to … Read the whole story
by Sarah Mahoney
Nearly 35% of respondents say the game is the main attraction, while 17.7% say it's the commercials. And nearly 8 in 10 say they … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The trend line for TV sports dollars goes in pretty much one direction: higher, for TV networks and advertisers. But there's more to it. … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The now completed merger of comScore and Rentrak, and Nielsen's Total Audience Measurement technology promises accurate indications of who is watching what, and where … Read the whole story
COMMENTARY
by Felicia Greiff, Staff Writer
Here is the lowdown on the real-time marketing tools that marketers can use during live events. Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
Like many people, I split work between office and home. And like many people, my office recently converted to an "open seating" plan. There … Read the whole story