TVBlog
by Adam Buckman, Featured Columnist
Television is facing the end of the world by laughing at it. It may not qualify as a full-blown trend under the "official" rules, but perhaps we can make an … Read the whole story
by Wayne Friedman
Total advertising time totaled 49 minutes and 35 seconds for this past Sunday's "Super Bowl 50" game, up from the last two years' 48:05 … Read the whole story
by Wayne Friedman
The game pulled in 111.9 million Nielsen viewers, down 2% from the Super Bowl 2015. CBS says streaming "Super Bowl 50" on laptops, desktops, … Read the whole story
by Joe Mandese
The highest-rated commercial moment of Super Bowl 50 went not to Mountain Dew's "Puppy Monkey Baby," Heinz's "Weiner Stampede" or any of Doritos' sight … Read the whole story
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by Wayne Friedman
Local TV political advertising revenue was lower at Fox TV stations, with overall advertising revenue at 21st Century Fox up 4%. Total broadcast TV … Read the whole story
by Wayne Friedman
Viacom posted sinking fiscal first-quarter revenues and net earnings -- with lower advertising revenues a key contributor. U.S. advertising sank 4%, even with pricing … Read the whole story
by Laurie Sullivan
Super Bowl 2016 advertisements may have lacked the luster of previous years, but brands like TurboTax, Avocados for Mexico, and T-Mobile showed how cross-channel … Read the whole story
by Karlene Lukovitz
Doritos' winning "Crash the Super Bowl" ad, chosen by consumer voting on the brand's contest Web site, was slightly outperformed by a Crash runner-up … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Richard Sherman of the Seattle Seahawks said he wasn't going to watch the Super Bowl this year. Andrew Luck of the Indianapolis Colts didn't … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Hurdles remain for programmatic TV. Read the whole story
COMMENTARY
by Mike McLaughlin, Op-Ed Contributor
There was also continued experimentation around live streaming. For this dynamic, rapidly evolving ecosystem that sat on the periphery but relied so heavily on … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
As expected, the halftime show stole the, uh, show, due mostly to the presence of Beyonce, who garnered 1.3 million tweets during the show … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The metrics from Super Bowl 50 ads were more exciting then the content. While advertisers and their agency partners played it relatively safe this … Read the whole story