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Is Instagram A Friend Or Rival To TV?

Instagram continues to pitch itself to brands and agencies as a complement to TV campaigns but with its cheaper prices and more personalised offering experts believe it could steal ad dollars, as long as brands understand its points of difference. Instagram launched 60-second ads last week with Guinness being the first UK brand to use them. The activity, part of its ‘Made of More’ campaign, will run on TV, digital, social and PR. But in a first for the brand the ad will initially launch on Instagram before other screens.

Read the whole story at Marketing Week »

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