Television News Daily
Tuesday, February 23, 2016
  • Local TV Advertisers Buy Online/Mobile To Complement TV Media

    Nearly three-quarters of local advertisers -- 71% -- use online advertising as a way to work with their local TV ad buys. Local TV … Read the whole story

  • Jeep, Dodge Roll With Batman, Superman

    The effort also involves a special edition vehicle, the 2016 Jeep Renegade Dawn of Justice Special Edition car. The campaign kicked off Feb. 22 … Read the whole story

  • If Netflix Is No. 1 U.S. TV Network -- And It Doesn't Sell Ads -- Should You Care?

    Folks everywhere from NBCUniversal to Nielsen and comScore are wondering: What are the viewing numbers for Netflix? Still, execs at traditional TV networks may … Read the whole story

  • 360 Degree Video: Wait 'Til It Really Comes Around

    This shareability of traditional video is a crucial selling point. Right now, virtual reality still doesn't have it. Read the whole story

  • If TV's So Dead, Why Has It Just Hit Another Record?

    TV is in great shape, thanks in part to the digital start-ups that are supposed to be killing it off. Time for a guru … Read the whole story