TVBlog
by Adam Buckman, Featured Columnist
Whether he relishes being placed in this position or not, host Chris Rock will be expected -- if not obligated -- to wisecrack wickedly on the state of race relations … Read the whole story
by Wayne Friedman
TV networks have now witnessed their first double-digit percentage declines since Nielsen moved to NPX, its expanded viewer sample panel. NPX is controversial because … Read the whole story
by Wayne Friedman
Scripps has seen steady advertising revenue gains overall since the fourth quarter of 2014. For all its networks, the fourth quarter of 2015 was … Read the whole story
by Wayne Friedman
Viacom has seen an overall decline in audience levels for many of its U.S. networks over the last several years, but a slight uptick … Read the whole story
by Aaron Baar
"The 2016 election is going to be crucial for the population we serve," Ron Estrada, vice president of corporate relations and community empowerment, tells … Read the whole story
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by Wayne Friedman
Full-year 2015 revenue virtually doubled that of 2014 -- $248.5 million versus $125.3 million. The ad tech company also recorded an increase in RTB … Read the whole story
by Steve McClellan
That's according to marketing technology firm Amobee, which measured the movie-related content that people are viewing, reading, sharing, and interacting with online between Jan. … Read the whole story
COMMENTARY
by Laura Wendt
Regardless of your point of view on these metrics, the bigger question is whether viewership is all that really matters when it comes to … Read the whole story
COMMENTARY
by Richard Hall
The Oscars awards show is a perfect example of a bigger trend in video advertising and consumption in today's converged world. Many major TV … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Look at TV metrics, and everything points to sports TV programming maintaining its high ranking among national TV advertisers. Still, will that change in … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A new report from USC's Annenberg School says movies, TV -- and online streamers -- all lack minorities and women behind the scenes. Read the whole story