Sometimes a show comes along that shatters all your dreary expectations -- telling you that you're watching something special, new and different. That's the case with "Underground," premiering Wednesday, Read the whole story
Digital advertising spending will grow 12.4% in 2017 to $77.37 billion, while traditional TV advertising climbs 2% to $72.01 billion. This year, digital is … Read the whole story
Placed -- the advertising to in-store attribution company -- adds new business partners, including new programmatic partnerships. The latter includes AdReady, OwnerIQ, Rubicon Project, … Read the whole story
"Technically Literate" features original, illustrated works of short fiction, each with a unique perspective on technology. Each short story has a technology twist, ensuring … Read the whole story
"We want to celebrate and support the grit and determination of these athletes," Lauren Hobart, CMO and EVP of Dick's, tells "Marketing Daily." "This … Read the whole story
Fans are being encouraged to register at DoritosBold50.com to receive news about the upcoming record-setting efforts, and how they can try to participate -- … Read the whole story
Movie studios take great pains to tease TV viewers with commercials showing special but brief dramatic bits from their films. But what about doing … Read the whole story
Agencies are taking an increased shine to streaming video and audio option, according to a fourth-quarter survey conducted by STRATA. Read the whole story
Next year, digital ad spend will finally surpass TV's, according to a fresh forecast from eMarketer. That's remarkable. Ever more remarkable is the driving … Read the whole story
Lowrider, TEN: The Enthusiast Network's enthusiast publication celebrating the subculture, is working to dispel gangster associations with a new program, "Lowrider Roll Models," including … Read the whole story
Part of the increase from "live" programming is traced by the growth of TV Everywhere. Ad views from Everywhere sources grew 142%.YOY. Read the whole story