Looking at TV shows of the 1960s,I am usually struck by the sheer number of them that were based on ideas that were decidedly farfetched, if not far out. Read the whole story
Although pay TV homes are shrinking, TV viewing continues to climb. Live TV viewing rose 7% in fourth-quarter 2015 to 1,004 hours of TV … Read the whole story
The Scripps cable channels are marching into upfront season confident in their ownership of the lifestyle categories that are their bread and butter -- … Read the whole story
Fox News Channel soared 38% in total prime-time viewers to average a Nielsen 2.37 million viewers. A year ago, it had 1.74 million in … Read the whole story
Google became a triple-play provider Tuesday, adding home telephone to Internet and television services. The service, introduced as Fiber Phone, aims to complement the … Read the whole story
AI-CD (AI-CD beta) is the brainchild of McCann Millennials and will work on a McCann Japan multinational client. Read the whole story
Advertisers are growing more comfortable with programmatic media, but multidevice measurement remains a challenge. That's among the issues raised in a recent report by … Read the whole story
Virtual reality is finally here for consumer, as the first Oculus Rift units are shipping. For marketers, it may just mean another new medium … Read the whole story
Netflix's admission that it slows down video streams warrants a federal investigation, FCC Commissioner Michael O'Rielly said today. Read the whole story
According to 65% of global respondents in a Nielsen online survey, 61 countries say they watch some form of VOD programming, which includes long-and … Read the whole story
Ace Metrix research for BuzzFeed concludes native video performs as well as TV ads, or slightly better; makes stronger emotional connections and are social … Read the whole story