TVBlog
Between the zombies and the terminally ill, Georgia certainly has its hands full. There's a "Walking Dead" quality to aspects of this new "limited-event" series called "Containment" that premieres on … Read the whole story
National advertising commercial loads fell slightly at three network groups during March -- as overall national TV ad loads remain steady. Fox was down … Read the whole story
"Next month, many members - possibly as many as 17 million, according to USB Investment Bank - will begin seeing a $2 monthly increase … Read the whole story
Looking to give its TV station affiliates quicker leverage in monetizing digital revenue, Disney-ABC Television is creating easier turnkey digital platform deals for ABC's … Read the whole story
The OTT news site owned by the E.W. Scripps Co. will take over a newly vacated spot on the NewFronts schedule, the IAB and … Read the whole story
Hoping to push its bigger addressable advertising efforts, AT&T AdWorks -- now with DirecTV in its stable -- will start up a new campaign … Read the whole story
New over-the-top viewing services -- thanks to their original programming -- are creating more TV viewing consumption. A new survey says HBO Now and … Read the whole story
Wyndham Rewards is kicking off a summer promotion that includes a nationwide partnership with Six Flags theme parks. Two TV spots feature the return … Read the whole story
- COMMENTARY
What will a two-and-a-half-inch square patch of advertising on the NBA basketball player uniform look like on a TV screen? Well, if it's a … Read the whole story
- COMMENTARY
The new Ad Insights lets publishers and advertisers get an answer to a fundamental question: Do my ads drive viewers away? Read the whole story
- COMMENTARY
A researcher claims that studies keep showing that second screening during a compelling show is a myth that digital marketers do not want to … Read the whole story
