TVBlog
CBS made the surprise announcement last week to move Chris Licht, executive producer of "CBS This Morning," to late night, where he will take over as executive producer and showrunner … Read the whole story
In a good year, the month of March provides a spark of momentum as the major broadcast and cable networks head into their upfront … Read the whole story
Dish Network's first-quarter earnings -- which initially looked good to analysts -- yield strong pre-market trading for its stock. But after the markets opened, … Read the whole story
The "Red Disc," a key element in the One Brand "Taste the Feeling" advertising campaign that Coke launched in January, will appear on all … Read the whole story
The firms are integrating their data for TV campaigns in what they say is a "privacy compliant way." They will use Medicx's patented system … Read the whole story
The report also projected that activation spending will top $740 billion by 2020. It is the first study to provide a clear definition of … Read the whole story
MTV earned the No. 10 spot on the leaderboard thanks to a 21% increase in digital engagement. 103,000 Facebook post likes resulted in the … Read the whole story
- COMMENTARY
Led Zeppelin stole from the '60s group Spirit? And did "The Voice" steal from "American Idol"? Read the whole story
- COMMENTARY
Balancing the P&L for a marketer is a system of checks and balances; with the biggest line item for consumer product brands being its … Read the whole story
