TVBlog
by Adam Buckman, Featured Columnist
Both Janis Joplin, who died of a drug overdose in 1970 at age 27, and Joan Baez, who turned 75 on Jan. 9, get the PBS treatment this week in … Read the whole story
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by Wayne Friedman
Bernstein Research says TV advertising will weaken after big ad spending following NBC's Rio Summer Olympics in early August. Despite estimates of a strong … Read the whole story
by Wayne Friedman
Core advertising grew 7.6% to $129.2 million -- with local advertising revenue growing 11% to $93.8 million. Nexstar also benefited from strong political advertising, … Read the whole story
by Tanya Gazdik
"It's the first time we've built a full campaign using user-generated video, so this campaign is unlike anything we've ever done before," David Marine, … Read the whole story
by Tanya Gazdik
Music is a powerful platform for reaching consumers, predominantly Millennial and multicultural audiences, Steve Appelbaum, national manager, engagement marketing, Toyota Motor Sales, tells "Marketing … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The first day of digital's NewFronts showed the growing marketing push for virtual reality content. plus interesting takes on gender issues and why traditional … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Many pay TV providers have been dinged from cutting back on traditional TV cord-cutting. But it is not always a solid declining trend line. Read the whole story