Two things favor the Tony Awards this year, at least in theory: A red-hot musical with multiple nominations and no competition from the NBA Finals. Read the whole story
In an opening keynote at MediaPost's TV Insider Summit, Eric Fischer called on the marketing community to throw away "preconceived notions" about using television … Read the whole story
Some 71% of media agencies are seeing more interest in video sites like Hulu and YouTube than they were a year ago,. Only 3% … Read the whole story
Univision Deportes, the sports division of Univision Communications, says viewing of the Copa America Centenario tournament -- which for many is the second-biggest sporting … Read the whole story
Speaking on a panel at MediaPost's TV Insider Summit this morning, Omnicom Chief Research Officer Jonathan Steuer said, "I think we're going to see … Read the whole story
AOL on Wednesday announced a partnership with Rogers Media to create a private marketplace for programmatic TV. Read the whole story
The most effective CPM of the 2016 Presidential Campaign is about $735,000, according to political media-buying expert Michael Beach. When you refine the projected … Read the whole story
Media usage is topping out. Luke Stillman, vp digital intelligence, Magna Global, says this comes to around 90 hours a week. "From here on … Read the whole story
Indulge me. This may be wishful or magical thinking on my part, but I see a a connection between the tragic passing over the … Read the whole story
What will TV networks and TV stations do when Donald Trump comes calling to buy TV time? Take the money, of course. But not … Read the whole story
Tracy Swedlow, CEO, Founder, TMRW Corp., executive producer of The TV of Tomorrow Show & editor in chief of InteractiveTV Today, is a futurist … Read the whole story
In the past week, I've been talking with a lot of my marketer and ad-tech friends across Silicon Valley and Madison Ave. Much of … Read the whole story
There's no bottomless appetite for streaming video services after all. While most of the research on the over-the-top and SVOD markets lately has pointed … Read the whole story
But, says Pricewaterhouse Coopers, online's victory in 2017 will be just by a nose, relatively: $75.3 billion for online, and $74.7 billion for the … Read the whole story