TVBlog
by Adam Buckman, Featured Columnist
What's the difference between HBO's new comedy series "Vice Principals" and the other schoolhouse comedies seen elsewhere on TV lately? Well, it really comes down to the f-word -- and … Read the whole story
by Wayne Friedman
Though the upfront process has yet to be completed, media consulting company Media Dynamics says national TV networks are looking at a 4.5% rise, … Read the whole story
by Wayne Friedman
Using single-source second-by-second set-top box data from TiVo Research's 2.3 million home sample, as well as data from six other TV providers, the companies … Read the whole story
by Wayne Friedman
The partnership with Neustar adds to Dish's consumer profiles, giving marketers more granular options in targeting Dish's nearly 8 million U.S. addressable TV homes. Read the whole story
by Wayne Friedman
Veteran TV and film marketing executive, Laurel Bernard has joined TV data-driven ad technology company Simulmedia, as president of entertainment marketing. Bernard says Simulmedia's … Read the whole story
by Wayne Friedman
A new report from GfK says 17% of U.S. TV homes now receive broadcast-only TV reception -- up from 15% in 2015. Another 6% … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
We have a brief seven days until the GOP convention in Cleveland, and a mere 14 until the Democrats descend on Philadelphia. Both promise … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For local Fox-affiliated TV stations, the Fox deal to start live streaming of its prime-time programming is a good one. But will it be … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Of course, not all brands are of the type that can easily create something like Pokemon Go. But one area that has the potential … Read the whole story