TVBlog
How much were Disney/ABC execs thinking not only of Moran's breach of the company's journalistic standards, but how Trump may have retaliated if they didn't dismiss Moran? Read the whole story
The two big streaming businesses say the streaming ad-inventory integration will allow advertisers to reach more than 80% of U.S. CTV households. Read the whole story
Interactive video ads deliver a 58% stronger unaided brand recall than standard video spots. Read the whole story
The live-action movie adaptation of the animated original rocketed to a series best $83.7 million in domestic box-office revenue business, and $197.8 million globally, Read the whole story
Amazon Live signals in Amazon Marketing Cloud has launched to give advertisers more information on impressions, views, and clicks into live shopping campaigns. Read the whole story
"If marketers are not communicating with them and driving their business, they're going to lose out on $12 trillion of buying power," Havas' Donna … Read the whole story
The IPG Mediabrands forecasting unit also boosted its U.S. ad growth outlook slightly from its last quarterly update in March. Read the whole story
Gamefam has announced a playable Roblox launch dedicated to FIFA's upcoming Club World Cup tournament - a U.S.-based competition among 32 men's club soccer … Read the whole story
The BBC suffered a 12% decline in overall revenue last year. Read the whole story
COMMENTARYWhile text-to-video AI models have been around for a while, the difference here is that Veo 3 can place realistic looking, lip-synced spoken dialogue … Read the whole story
COMMENTARYAdvertisers are chasing questions that prompt change. Can they rely on trust and quality in the same campaign? Will consumers accept synthetic visuals in … Read the whole story
COMMENTARYTwo recent stories suggest an approach to channel-thinking or channel-planning that goes beyond classic campaign-thinking -- one that understands and can impact the social … Read the whole story
