Interactive Ads Outperform Traditional Spots As TV Streamers Demand Relevance, Action
- by Robert Williams , Yesterday
A new study from Roku, Dentsu and Luth Research suggests that while most streaming viewers
appreciate ads that reflect their interests, that alone isn’t enough to grab their attention, let alone drive a purchase. Instead, the data points to a growing demand for interactive,
commerce-enabled advertising experiences that offer tangible …
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