Dear Syfy: Please feel free to use any of the following quotes in any of your ads for "Sharknado: The 4th Awakens," premiering this Sunday. Read the whole story
As advertisers and agencies wrap up their 2016-17 upfront negotiations, they might want to consider an analysis released this morning by an influential Wall … Read the whole story
As expected, overall TV viewership climbed for the last night of the Republican National Convention -- with Fox News Channel dominating all networks. CNN … Read the whole story
Some 65 million Millennials watched TV in the first quarter this year, versus 61 million for the same period in 2002, according to the … Read the whole story
Longtime Discovery Communications senior advertising executive Joe Abruzzese is retiring. Ben Price, EVP of national ad sales, has been promoted to president of advertising … Read the whole story
"[The spot] attempts to break down barriers of geographic borders and strives to unite the world through one anthem made from many, brought to … Read the whole story
With its agency Wunderman Health, Miracle-Ear is introducing a new campaign that aims to destigmatize hearing aids and address common stereotypes preventing many seniors … Read the whole story
Netflix recorded a strong weekend of engagement after announcements at Comic-Con about their Marvel series. The majority of engagement was generated thanks to teaser … Read the whole story
About two-thirds of adults use a subscription VOD service, and nearly half use that service as much as or more than their pay-TV service. … Read the whole story
AwesomenessTV and the United Kingdom's ITV2 are announcing a partnership that includes a new UK program bloc and collaboration on other projects. ITV2 gets … Read the whole story
Eighty-eight percent of Fortune 500 companies that were around in 1955 no longer exist today. Industries get disrupted. How's that working out for advertising? … Read the whole story
From one convention to the next. We witnessed an incredible display of bitter party infighting, rancorous populism and striking showmanship last week in Cleveland. … Read the whole story
Surprisingly at a time streaming video has caused controversy and anger, the presidential race has just been dirty the old fashioned ways. Read the whole story
Conversion Logic COO Alison Lohse shares some thoughts about the roles of attribution platforms in the shifting television metrics landscape. Read the whole story