TVBlog
A TV critic railed against three new CBS shows, but the viewing public has taken to them anyway. That TV critic was me, and the three shows are "Kevin Can … Read the whole story
C3 impressions among 18-49 viewers grew 3.2% in the third quarter of this year over the same period a year ago. NBCUniversal commanded the … Read the whole story
NBC senior ad sales veteran Dan Lovinger will be EVP of NBCUniversal Sports Sales Group. Lovinger, who had headed up entertainment sales for NBC … Read the whole story
According to a presentation at MediaPost's TV Insider Summit, a liquor brand was the first to break into a programmatic TV ad buy on … Read the whole story
Addressable TV efforts offer plenty of hope to marketers, and the proof is easy to track: Did they watch the show? Starcom MediaVest Group … Read the whole story
He will lead video strategy for the publisher's eight brands, Vox.com, The Verge, Polygon, SB Nation, Eater, Racked, Curbed and Recode. Purcell will also … Read the whole story
A TV spot depicts children suiting up for battle in the Star Wars universe in their imaginations while creeping through the hallways of a … Read the whole story
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YouTube Red wants to be "uniquely" YouTube. But what is that exactly? The $9.99 month service is competing with Netflix, Amazon and Hulu, but … Read the whole story
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Smartphones in hand (where else would they be?!), TV watchers have never been more eager to share their opinions across Facebook and Twitter. Indeed, … Read the whole story
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It's too easy -- and too whiny -- to scream "rigged election" when your side might lose. Politicians cannot claim the United States is … Read the whole story
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The FCC should move forward as soon as possible with an ambitious proposal to "unlock" cable boxes, dozens of organizations urge in a new … Read the whole story
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It feels like ages since the Billy Bush "Access Hollywood" tape of Donald Trump came out. It was actually 11 days ago. Since then, … Read the whole story
- COMMENTARY
Digital video does as good a job selling as it does building brand awareness. Many marketers believe that. Most still don't. Read the whole story
