Instead of slavishly catering to Millennials like every other sector of the media these days, this new comedy series totally hammers them -- something we can all get behind. Read the whole story
Streaming of TV and video content continues to rise. While conventional TV sets continue to dominate the way consumers view it, digital devices -- … Read the whole story
On the heels of its big announcement to buy Time Warner, AT&T has noted that the planned DirecTV Now, an Internet-delivered service of linear … Read the whole story
Broadcast TV business overall grew 56.6% during the period to $3.1 billion. Advertising revenue increased 92.4% and distribution and other revenue was up 77.5%, … Read the whole story
Roku will become the first streaming platform to enable syndicated measurement of video advertising through a comScore platform. Building third-party measurement directly into the … Read the whole story
The Video Advertising Bureau says people who access video-on-demand through pay TV providers watch 50% more of any given 30-minute prime-time program than live … Read the whole story
The CW ordered a new reality series from Tough Mudder, the name for the the popular games in which competitive teams slog through a … Read the whole story
The intention of reaching out to the growing Hispanic consumer base is also clear. As revealed last month, the new actor can speak Spanish, … Read the whole story
The research, from J. Walter Thompson and Forethought, found that brand advertising is perceived as 32% less relevant, 29% less entertaining and 27% less … Read the whole story
Univision executives warned employees at Fusion offices in New York, Miami, Oakland and Los Angeles over the past two weeks that unionization would negatively … Read the whole story
Demand-side platforms are coming to the table with real budget for programmatic TV. A proposed merger of AT&T and Time Warner could only help … Read the whole story
Health-care insurers need to start TV advertising with some frank talk, now that health care costs are going higher -- much higher. Can they … Read the whole story
Amzon's streaming video service is growing faster than predicted. But with 120 million users, eMarketer says Netflix has quite a cushion. Read the whole story