Television News Daily
Thursday, December 29, 2016
  • Cord-Cutting Sees Steeper Declines, But Digital TV Distributors May Add Growth

    Pay TV cord-cutting seems to be declining for the TV industry -- although new digital multi-TV-channel distributors are apparently adding back positive trends for ... Read the whole story

  • Affluent, Educated College Football TV Fans On The Rise

    The number of affluent college football TV viewers grew in 2016. Nielsen says during the regular 2016 college football season, 58 million live-program/same-day TV ... Read the whole story

  • OTT Video Advertising Needs To Be More Targeted

    Over-the-top video advertising needs to be more targeted, vertical video's hot, and programmatic TV needs more broadcast buy-in, according to Ian Wheal, global strategy ... Read the whole story

  • StreamRail Reports Uptick In VPAID Use

    Video ad server StreamRail says it experienced a five-fold increase mobile adoption the VPAID specified ad format in 2016 , at the expense of ... Read the whole story

  • Russell's New Football Spots Laud 'Love, Not Decibels'

    "Dear Coach" is a love letter from players to high school football coaches everywhere, for challenging them to push harder on the field, in ... Read the whole story

  • Earned Media, Strategic Timing Pushed Trump Over The Edge

    One powerful illustration of the influence of earned media in the 2016 presidential election: The noticeable difference between how much Hillary Clinton and Donald ... Read the whole story

  • In 2016, Video Got Really Personal

    Video Blocks, which offers members like ad agencies, content producers and everyday people a wide array of low-cost video clips, charted what they want ... Read the whole story

  • Social Media Agency Of The Year: BBDO

    At a time when big brands and agencies have been struggling to adapt to the declining efficacy of television advertising, BBDO reinvented itself as ... Read the whole story

  • Content Is Still King

    As more consumers sign up for over-the-top services, content providers are the best positioned players in the media business to capitalize on new opportunities. ... Read the whole story

  • Racking Up Points With Young Gamers

    Brands and marketers often overlook a key opportunity when targeting teens. The vast majority are focusing all their energy and dollars on social media ... Read the whole story

  • Personalized Video Ads Could Be Huge

    It's likely that personalized video will become a potent form of advertising that will combine the emotive power of video with the granular targeting ... Read the whole story