Sexual harassment and sexist conversations were the fuel that powered some of the biggest stories in tv his year. The three names that were linked the closest to these issues … Read the whole story
Pay TV cord-cutting seems to be declining for the TV industry -- although new digital multi-TV-channel distributors are apparently adding back positive trends for … Read the whole story
The number of affluent college football TV viewers grew in 2016. Nielsen says during the regular 2016 college football season, 58 million live-program/same-day TV … Read the whole story
Over-the-top video advertising needs to be more targeted, vertical video's hot, and programmatic TV needs more broadcast buy-in, according to Ian Wheal, global strategy … Read the whole story
Video ad server StreamRail says it experienced a five-fold increase mobile adoption the VPAID specified ad format in 2016 , at the expense of … Read the whole story
"Dear Coach" is a love letter from players to high school football coaches everywhere, for challenging them to push harder on the field, in … Read the whole story
One powerful illustration of the influence of earned media in the 2016 presidential election: The noticeable difference between how much Hillary Clinton and Donald … Read the whole story
Video Blocks, which offers members like ad agencies, content producers and everyday people a wide array of low-cost video clips, charted what they want … Read the whole story
At a time when big brands and agencies have been struggling to adapt to the declining efficacy of television advertising, BBDO reinvented itself as … Read the whole story
As more consumers sign up for over-the-top services, content providers are the best positioned players in the media business to capitalize on new opportunities. … Read the whole story
Brands and marketers often overlook a key opportunity when targeting teens. The vast majority are focusing all their energy and dollars on social media … Read the whole story
It's likely that personalized video will become a potent form of advertising that will combine the emotive power of video with the granular targeting … Read the whole story