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by Wayne Friedman
The biggest Super Bowl TV commercial now on the air is "Humpty Fall," a teaser TV spot for TurboTax with some $4.6 million in … Read the whole story
by Wayne Friedman
Interest in the league sank 26% since last season, to 294 million impressions from 396 million the season before. The decline was partially due … Read the whole story
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by Tobi Elkin
A large portion of the digital video and local TV growth will come from programmatic spending. This will occur as programmatic becomes more of … Read the whole story
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by Wayne Friedman
The reason for the switch? Do the math. Looking at women 25-54, Oxygen averaged 79,000 viewers in the fourth quarter, tied for 43rd place … Read the whole story
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by Wayne Friedman
TV programs, on ad-supported networks, accounted for 64% to 88% of prime-time top trending topics on social media platforms. Sports accounted for 68% of … Read the whole story
by Tanya Gazdik
The 60-second commercial stars the all-new 2017 Honda CR-V and Amy Adams, Steve Carell, Viola Davis, Missy Elliott, Tina Fey, Earvin "Magic" Johnson, Jimmy … Read the whole story
by Sarah Mahoney
Tiffany says it intends to introduce the spot on its website the day of the game, and that campaign images are scheduled to appear … Read the whole story
by Aaron Baar
Featuring a new song by Imagine Dragons, the ad shows people playing the new console in a variety of ways, as TV-connected console, as … Read the whole story
by Larissa Faw
Indiana Farm Bureau Insurance will air new ads from its agency Young & Laramore in Indiana markets on Super Bowl Sunday to capitalize on … Read the whole story
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by Wendy Davis
New York Attorney General Eric Schneiderman is suing Time Warner Cable for allegedly duping consumers by delivering slower Web service than advertised. Read the whole story
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by Jess Nelson
Salesforce Marketing Cloud launched its annual Big Game Social Tracker Wednesday ahead of this weekend's Super Bowl showdown between the Atlanta Falcons and New … Read the whole story
by Erik Sass
Big publishers aren't slacking on cost cutting measures in the New Year. Women's interest publisher Meredith Corp. revealed that it has cut 40 positions … Read the whole story
by Erik Sass
Budweiser saw a notable 1369% increase in digital engagements between Wednesday and Thursday, primarily backed by the "Budweiser 2017 Super Bowl Commercial | "Born … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Back in September, I wrote an article titled, "Cable News: The True Unreality." After discussing how MSNBC and Fox News present alternate extreme versions … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Facebook is making a specific more TV-video play: A TV-like digital set-top box app on new over-the-top services like Apple TV. Since June, there … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
It's a little late for automakers to alter their course for this year's Super Bowl, but perhaps it's not too early to start thinking … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Facebook already rules our social lives. Can it take over our TVs, too? Positioning itself accordingly, the social giant is reportedly working on an … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I was in the U.S. last week. It was my first visit in the Trump era. It was weird. I was in California, so … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
When marketers determine how to spend their money, they tend to look at each channel and decide on allocation. This typically breaks out to … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
From CNN's creation of a new investigative unit to Reuters leadership telling its reporters to think differently about reporting on the White House, Donald … Read the whole story