Welcome to TV 2017, in which futuristic TV shows depict a future world that in many ways is already here -- or, at the very least, possible. Read the whole story
Ferro will oversee all advertising sales for the company's domestic entertainment businesses. The effort, stated Ben Sherwood, co-chairman of Disney Media Networks and president, … Read the whole story
The company said that while ratings were softer, it was positively impacted by higher pricing. Viacom added that domestic advertising did narrow its losses … Read the whole story
Comcast should stop touting its broadband service as the fastest in the country, the National Advertising Review Board ruled. Read the whole story
Digital identity firm Drawbridge announced the addition of programmatic TV capabilities to its cross-device platform. Read the whole story
"Cord" will take over the YouTube desktop site on Feb.10 and a unique rendition of the song will be available for the first 10,000 … Read the whole story
Designed by McCann Erickson, the Masterpass #ThankTheFans campaign delivers a one-of-a-kind experience, complete with interactive music experiences. Read the whole story
Although the campaign, from Havas Latino, does have advocacy undertones, the company says it is not a political message. Instead, it is intended to … Read the whole story
A survey of media planners by the Digital Place Based Advertising Association identified digital place-based and digital out-of-home media as key growth opportunities in … Read the whole story
Once upon a time, there was an ongoing industry debate about whether there was a correlation between program engagement and commercial attentiveness. For every … Read the whole story
Traditional media needs to keep the positive news coming -- not just with praise about premium TV content that everyone wants -- but with … Read the whole story
Video will have the highest growth rate of any mobile application representing 78% of all mobile traffic and live video will represent 5% of … Read the whole story
As recent events have shown, we are living in the age of feeling versus an age of reason. It's a time when people often … Read the whole story