Late-night TV has a new king named Stephen, as in Stephen Colbert -- and for the moment at least, he sits at the top of the late-night ratings pyramid. Read the whole story
One month into 2017, media spending by new and existing TV networks and digital platforms continues to climb. Among the top five networks, CNN … Read the whole story
Earned media is defined as press interviews and appearances on all media, including TV, radio, online and print publications. The topic of fake news … Read the whole story
"Brands and retailers can no longer sit on the sidelines on social issues," NPD Group's Matt Powell tells "Marketing Daily." Read the whole story
Under Armour is under fire and the latest brand to ignite a social media set-to. After CEO Kevin Plank expressed support for President Donald … Read the whole story
The "Tiene Que Ser Philadelphia" campaign, targeted to Spanish-speaking U.S. Latinos, includes a 30-second ad to run during most of 2017. Read the whole story
With more than 2.2M views, Nike's "Equality" YouTube Commercial, which features appearances by celebrities such as LeBron James, Vanessa Williams, and Alicia Keys, resulted … Read the whole story
If you will indulge me, I'm going to go back to that ridiculous orgy of advertising that accompanied the football game last Sunday. I … Read the whole story
CBS has bought a controlling 50% stake in an independent TV production company, which currently produces "Life i n Pieces" for the network. Read the whole story
Advertisers took risks and sought opportunities to showcase new formats into the broadcast. Read the whole story
The questions are: How long will it take for metrics generated by solutions encompassing all of the key platforms to be available, and what … Read the whole story
A former Bright House customer has sued Charter for allegedly charging her $9.99 to activate WiFi service, even though she had WiFi service for … Read the whole story