TVBlog
by Adam Buckman, Featured Columnist
If you watch the series, you may wonder who cares that Bette and Joan had a feud. It must have sounded great on paper -- on film, not so much. Read the whole story
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by Wayne Friedman
NBCUniversal's investment builds on its many existing marketing deals with the social media entity. The company's Snapchat platform is producing a short-form digital series … Read the whole story
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by Wayne Friedman
U.S. advertising will grow at a rate of 2.5% -- up from its earlier 2.0% estimate, partly due to stronger end-of-the-year 2016 results. Non-TV … Read the whole story
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by Wayne Friedman
Millennial media consumers have no problem with advertising, especially if the content is free. But looking deeper, they are paying less attention to the … Read the whole story
by Karlene Lukovitz
Top consumer beats saved on the site will be featured in upcoming M&M's commercials or the brand's social media channels. Read the whole story
by Aaron Baar
"Our 'Axe guy' trusts influencers as one source for trend and product information, specifically influencers who reflect what he is passionate about," Piyush Jain, … Read the whole story
by Chase Martin
Connected and autonomous vehicles may be getting a boost by multiple product launches this week, and one agency executive says new marketing and advertising … Read the whole story
by Tanya Gazdik
The automaker is using its social channels including @HondaLatino to drive awareness of the CR-V. The effort includes a partnership with the animal shelter … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NBC is setting aside $1 billion in inventory for "alternative audience guarantees." But is it 'all in'? For many TV media sellers, it gets … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Each of the streamers seem to offer the same thing s--or, significantly, somewhat less. Consumers should check them out. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Snap, BT, Gmail and IBM, and a supporting cast showed this week that media and marketing are as capable of craziness as Bonnie and … Read the whole story