Total TV share of gross minutes viewed in the fourth quarter was 92.4% -- with traditional TV viewing share at a 82.1% share. The … Read the whole story

Starz boosted its media network unit revenues $370.8 million in its fiscal fourth quarter -- up from $100,000 in the year-earlier period. In December … Read the whole story

"America: Promised Land," the nonfiction four-hour series, looks to dovetail its focus on massive immigration patterns of ethnic groups to the U.S. through historical … Read the whole story

Twitter is giving users of its Apple TV app some new features, including live 360-degree video and Periscope's Global Map. Along with Apple TV, … Read the whole story

Are there sexual-harassment issues at your favorite TV news channel? Controversy over that network making financial settlements? Some viewers may not care. But your … Read the whole story

Marketers face challenges in understanding which data they should use to help them craft audience segments. But addressable TV campaigns aren't really as hard … Read the whole story

Later than sooner, Facebook will become yet another content provider, veering into a business that at the moment seems pretty overfilled. Read the whole story

You read and hear it everywhere in the ad and marketing world: Do more digital. I've been in digital advertising since the early 1990s, … Read the whole story

Hulu and Tremor Video surveyed GenZ viewers and findings suggest to them them that these younger viewers look at ads differently--because they don't see … Read the whole story