TVBlog
by Adam Buckman, Featured Columnist
It may seem reasonable to ask "What was she thinking?" after all the trouble Kathy Griffin stepped into with the video and photo in which she brandished a facsimile of … Read the whole story
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by Wayne Friedman
From 2010-2016, TV advertising consistently outperformed digital among key return on investment business measures. TV delivered up to seven times the key performance indicator … Read the whole story
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by Karlene Lukovitz
The launch campaign for Denny's on Demand includes a 30-second TV spot and three :15s that focus in on vignettes from that longer spot, … Read the whole story
by Larissa Faw
The Union of European Football Associations (UEFA), with support from its 55 National Associations and agency FCB Inferno, are out with a campaign designed … Read the whole story
by Tanya Gazdik
"Having real people and underscoring acceptance are the fundamentals in appealing to the LGBTQ consumer," YouGov's Ted Marzilli tells "Marketing Daily." Read the whole story
COMMENTARY
by Joe Mandese
In what could be a case of digital video ad marketplace role reversal, TV is taking share from digital, albeit over-the-top. That's the conclusion … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
We now get a clearer picture of what those $10-a-month real-skinny TV bundles for a handful of networks are about: getting on the same … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
When it comes to sharing data from smart devices, many consumers will give it up, for a price. That price can involve simple discounts … Read the whole story
COMMENTARY
by Laura Rowan, Columnist
As a sneak peek at the 2017 North American Effie Awards, MediaPost and Effie Worldwide have once again collaborated to showcase some of the … Read the whole story