Television News Daily
Friday, December 22, 2017
  • Broadcast Nets Register Double-Digit Dip In Ratings

    Through three months of the new season, NBC again has the best ad viewership for traditional Nielsen rating measures, despite TV networks' continued declines. Read the whole story

  • OTT Platforms Hike National TV Ad Spend

    Hulu is one of the leading new OTT providers this year, in terms of national TV marketing spend. It shelled out $99.9 million in ... Read the whole story

  • Nielsen Pulls Plug As Sole Funder Of Council For Research Excellence

    After 12 years and an eight-figure investment, Nielsen has pulled the plug as the sole funder of the Council for Research Excellence, an independent ... Read the whole story

  • TV Could Be Ideal Platform For Consumer Buying

    Via current TV networks and platforms, nearly half (42%) of those surveyed said they will likely buy products through their TV in 2018. Read the whole story

  • Bud Light Extends 'Dilly Dilly' Spots With 'Super Bowl Trilogy'

    The Anheuser-Busch brand will debut the first new ad on Christmas Day, during the Steelers and Texans NFL game, and the second ad during ... Read the whole story

  • Now Viewers Have To Distinguish Real From Sponsored Content

    The Federal Communications Commission just hit Sinclair Broadcast Group with the largest fine of its kind ever -- $13.4 million -- for running content ... Read the whole story