TVBlog
In the age of Twitter, the dumbing down of American discourse continues, with various factions threatening symbolic protest actions during Tuesday night's televised presidential State of the Union speech. Read the whole story
"The 60th Grammy Awards" pulled in $81.1 million in national TV revenue, according to one initial estimate from iSpot.tv, versus $81.4 million last year. … Read the whole story
Advertising spend on YouTube and Facebook will hit $37 billion by 2022, up from an estimated $16 billion in 2017, according to Juniper Research. … Read the whole story
Legal analyst Lis Wiehl joins the streaming over-the-top video service as an anchor and analyst, the company said Monday. Read the whole story
The playoffs, as a whole, drive more users to platforms. However, content specifically relevant to the sporting event results in higher click-through rates and … Read the whole story
Cosmetics brand CoverGirl and its agency Zenith are partnering with 'Allure' and PB&J Television to introduce 'Allure Incubator,' which is being positioned as the … Read the whole story
COMMENTARYStreaming services like Netflix and Amazon Prime Video may be commercial-free, but that doesn't mean they are off-limits to marketers seeking exposure to relevant … Read the whole story
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But while external marketing is more of a PR effort, there's an even more pressing internal concern. It's the growing trend of "rebooting" old … Read the whole story
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TV viewers want to know more about current news. But given their inability to distinguish good journalism, per a new study, it will take … Read the whole story
- COMMENTARY
Anonymous sources are essential for a free press to effectively shine a light on a government deception. Without them, we never would have exposed … Read the whole story
