TVBlog
by Adam Buckman, Featured Columnist
Mika Brzezinski declared her show "Morning Joe" to be a No-BS Zone Thursday morning and then promptly dismissed "Fire and Fury" author Michael Wolff from the show. Read the whole story
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by Wayne Friedman
The new deal with Nielsen includes measurement for Sinclair's local stations, digital broadcast networks and national unwired network. Another big part of the Nielsen … Read the whole story
by Wayne Friedman
The companies, which split as publicly traded stocks in early 2006 after being together since 1999, set up special committees of independent directors to … Read the whole story
by Wayne Friedman
AT&T says the DirecTV Now streaming service gained business from "cord-cutters" and "cord-nevers," and it made subscriber improvements by bundling together its wireless and … Read the whole story
by Wayne Friedman
Time Warner's Turner TV unit had slight improvements in advertising revenues and bigger double-digit percentage hikes from affiliate fees in the fourth quarter. Also, … Read the whole story
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by Wayne Friedman
Local advertising on mobile devices is estimated to show continued strong growth for the next five years, overtaking local TV as the second-biggest local … Read the whole story
by Alex Weprin
The addressable, interactive ads will be dynamically served as overlays on top of relevant programming -- and will not interrupt the viewing experience as … Read the whole story
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by Alex Weprin
Across industries, marketers are banking on their $5 million-plus ad buys to have long tails, hopefully garnering millions of views well after the game … Read the whole story
by Tanya Gazdik
Brands start talking about their plans months before and the majority show off their creative before the actual game. More than 40 brands have … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Based on what you have watched in the past, Netflix can promote other shows or movies to you it assumes you also will like. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Facebook has issues when it comes to fake news, especially dubious content coming from reported Russian troll farms. But what does its new local … Read the whole story
COMMENTARY
by Dave Buklarewicz, Op-Ed Contributor
I doubt most marketers are thinking about consumers' unconscious states of mind during the Super Bowl. And, we think they should. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Mobile has just overtaken tv. It's a massive opportunity, with even larger risk if adland gets it wrong. Read the whole story