Some ad-supported networks are looking to bridge the gap between ad-supported and ad-free by reducing the number of ads they air: most notably, Fox. Read the whole story
Magna's new outlook calls for digital to become the majority of U.S. ad spending some time this year. But the other side of that … Read the whole story
When a winter storm in New York City disrupted Crown Media Family Networks upfront Wednesday, it turned it into a Facebook live event. Ad … Read the whole story
The goal is to provide a "holistic look" at the 2018-19 investment marketplace, which continues to add more channels and platforms. Read the whole story
Worldwide OTT will hit 473 million subscriptions this year -- up 18% (72 million) from 401 million in 2017, according to IHS Markit. The … Read the whole story
Although some progress will be made in profitability around Viacom's entertainment and cable network businesses, weak advertising growth will continue in the coming years. Read the whole story
The court's recent ruling enables Fox News to block technology that benefits the public, TVEyes argues. Read the whole story
The campaign, from Office of Baby, is based on the insight that Zulily's customers are uncommonly "shoppertunistic." Read the whole story
Focusing on just one area of media -- local TV stations -- is what got many traditional media owners in trouble in the first … Read the whole story
While digital media provides unparalleled targeting capabilities, it is failing to get the user's attention. Read the whole story