Television News Daily
Tuesday, April 17, 2018
  • National TV Ad Loads Continue To Rise

    The commercial load in the average national TV hour rose to 11.2 minutes in March -- an increase of 3.9% from 10.8 minutes in … Read the whole story

  • MSNBC, CNN Make Unit Pricing Gains, But Fox News Slips

    Prime-time shows on MSNBC and CNN shows have seen modest to big double-digit percentage hikes in the average 30-second commercial unit price. Read the whole story

  • Netflix Marketing Dollars Soar, Subscribers Rise

    Netflix is expected to spend even more in worldwide marketing dollars in the upcoming periods. For all of 2018, Netflix is forecast to spend … Read the whole story

  • TV Dominates, But Digital Media Is A Fixture

    TV viewers are spending an average of 3 hours and 13 minutes a day watching live TV, which is up 26% from last year. … Read the whole story

  • Discovery Highlights OTT Offerings As Scripps Brands Folded In

    Discovery is figuring out how to embrace streaming video. For starters, the company is beginning to license its channels to "skinny bundles" like Philo … Read the whole story

  • 3 Lessons Learned From McDonald's Latest Hispanic Ad Campaign

    Once in a while, I like to highlight the ad campaigns that I think are doing a particularly good job in reaching out to … Read the whole story