"American Woman" is a drama that happens to be a half-hour. So what's wrong with that? Read the whole story
OTT revenue grew 15.2% in 2017 to $20.1 billion in the U.S. It is expected to hit $22.6 billion this year, for a 10% … Read the whole story
Viacom's strong-performing Nickelodeon brand is getting a new leader, since longtime executive Cyma Zarghami is resigning. Read the whole story
Negative advertising is more effective if it comes directly from a candidate or candidate's campaign. Negative ads from political action committees are less effective. Read the whole story
Ari Brandt, Receptiv's co-founder and CEO, will stay on with the combined company as executive vice president of strategic development. Read the whole story
After 500-plus days of a news consumption high, it looks like Americans are just plain worn out. Especially the Republican kind. According to findings … Read the whole story
The deal, which starts next year and runs through 2030, will feature a new dedicated, golf-centric, over-the-top video service. Read the whole story
Facebook and Twitter have been skewing to older consumers for some time, according to analysis. What do digital media teenagers use most often? Snapchat … Read the whole story
Gian Fulgoni, chairman emeritus & co-founder of comScore, has been announced as the winner of the Erwin Ephron Demystification Award by a blue ribbon … Read the whole story
Figures from comScore show the conversation can't be limited to tv bans, now that the market is centred on smartphones. Read the whole story