TVBlog
by Adam Buckman, Featured Columnist
Heaven forbid that contestants in a pageant, in which beauty has long played a part, be judged for the way they look. Read the whole story
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by Wayne Friedman
Over the next four years, broadcast network TV will see the strongest growth of any traditional TV platform -- 2.2% to $20.4 billion in … Read the whole story
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by Wayne Friedman
Netflix is pushing its theatrical film business to focus on a small subset of movies over time -- meaning those big-time summer and holiday … Read the whole story
by Alex Weprin
Crossover Media Group Sales, a new ad sales firm, is hoping to capitalize on the growth of over-the-top video and digital audio like podcasts. … Read the whole story
by P.J. Bednarski
"Marketers ... made it clear that it's not more data they are looking for, rather better insight. They're aflush with dashboards." Read the whole story
by Joe Mandese
Screenvision Media, one of two big networks dominating the U.S. cinema advertising marketplace, has agreed to sell a controlling share to private equity firm … Read the whole story
by Karlene Lukovitz
The campaign also includes an alternate TV ad, magazines, digital, social, in-store, events and PR. Read the whole story
COMMENTARY
by Frank Catapano, Op-Ed Contributor
Madison & Vine is still one of the busiest intersections in marketing, but navigating it has become dramatically more complicated. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
At its annual developers conference, Apple revealed Screen Time, a feature that encourages people to limit app usage on their iPhones and iPads. A … Read the whole story