Television News Daily
Tuesday, September 18, 2018
  • Hulu Launches Major Brand Campaign During Emmys

    The campaign highlights all of Hulu's offerings, including its on-demand service as well as its live TV streaming service. Read the whole story

  • Connected TV Increases Digital Video Impressions

    Connected TV in 2018 has a 27% share of all digital video impressions to date, up from 20% in 2017 and 13% in 2016. Read the whole story

  • Does Pre-Season Buzz Really Matter?

    In this week's "The Sternberg Report," I evaluate the new TV series with the most pre-season buzz. The charts in this week's edition show … Read the whole story

  • TripleLift Readies OTT Ad Products

    TripleLift cofounder-chief strategy officer Ari Lewine says the company's "real time, integrated programmatic addressable ads" will come to market this year. The company is … Read the whole story

  • Scientific Study Finds Video Least Viewable, But Most Neuro Ad Format

    New scientific research indicates video may be less effective than standard or animated banner ads in terms of actually seeing or experiencing an ad's … Read the whole story

  • AT&T Preps To Take On Netflix, Facebook And Google

    AT&T wants to strike a balance: Use TV content for its ad-supported networks, but also put TV content under premium ad-free networks, like HBO, … Read the whole story