TVBlog
by Adam Buckman, Featured Columnist
A new NBC hospital show might have you pondering TV's propensity for producing medical dramas that all look the same after a while. Read the whole story
by Wayne Friedman
Overall, political marketers spent $1.199 million on national TV from Sept. 6-20. The Judicial Crisis Network, which supports Kavanaugh's nomination, ran 26 TV ads … Read the whole story
by Wayne Friedman
Through two weeks of the NFL TV season, national TV viewership has seen a slight 2.5% decline versus a year ago. Looking at all … Read the whole story
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by Alex Weprin
Viacom acquired the company, known as AwesomenessTV, back in July, adding it to the portfolio of properties in its Digital Studios unit. Awesomeness CEO … Read the whole story
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by Alex Weprin
"Delivering a custom ad to every viewer places demands on the ad ecosystem that have never been seen before," a new white paper notes. Read the whole story
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by Wendy Davis
AT&T is asking a federal appellate court to reject the government's attempt to unwind the company's recent $85 billion acquisition of Time Warner. Read the whole story
by Karlene Lukovitz
New CMO Bibie Wu shares the thinking behind "Growers of Good," from new AOR Doner LA. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Magna just released a new report projecting over-the-top (OTT) video advertising to hit $2 billion in the U.S this year. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
It seems Hulu has become the lost child of OTT, with three parents all trying to figure out who will get custody if and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Consider if a team -- which hasn't had a winning record in a few years -- didn't just suffer from fan apathy and lower … Read the whole story