TVBlog
Imagine your father is a Nobel Prize-winning in-vitro fertilization pioneer. On his deathbed, he confesses he used his sperm to potentially father hundreds of children! Blood pressure rising? Visions of … Read the whole story
TV scores highest in ad recall, but adding social media to the marketing mix drives stronger results with purchase consideration -- a 29% increase. Read the whole story
Among those confirmed to host or co-host shows: prime-time hosts Laura Ingraham (who will co-host with regular guest Raymond Arroyo) and Sean Hannity. Greg … Read the whole story
National TV advertising revenues are projected to be flat to slightly up in the fourth quarter -- somewhat of an improvement over previous periods. Read the whole story
The deal marks an expansion of Cheddar's local news push, which includes business news segments that run on a few TEGNA stations, News12 stations … Read the whole story
The decision comes during a rebranding effort. In April, DramaFever said it wanted to become a slightly broader niche service: "the leading streaming service … Read the whole story
BIA Advisory Services' report suggests that businesses with 500 or more employees spend on average $4.48 million for advertising and $2.18 million on promotions. Read the whole story
This year, mobile will account for $76.17 billion of domestic media ad spending -- easily more than the $69.87 billion going to TV, and … Read the whole story
COMMENTARYPfizer's heavily advertised nerve pain drug Lyrica has a monthly list price of $669, per reports. AbbVie's Humira, a treatment for immune system disorders … Read the whole story
- COMMENTARY
The Saturday 3pm slot is still protected. But OTT will end it one day soon. Read the whole story
