Another Super Bowl is upon us, and with it comes a national holiday that feels quintessentially American. Read the whole story
Some 36 brands have released 108 pieces of Super Bowl ad creative that totaled 110 million online views -- with over 60.4 million of … Read the whole story
CBS has the TV rights to this year's game and will make it free to stream on its websites, connected TV and mobile apps. … Read the whole story
Based on a preliminary analysis of Super Bowl LIII ads previewed to date, M&M's "Bad Passengers" spot featuring Christina Applegate has been the most … Read the whole story
The now-released 30-second TV ad is barely less risque than the 'uncensored' 60-second, digital-only version. Read the whole story
Criterion Collection was one of the largest suppliers to FilmStruck, but when its owner, WarnerMedia, shut the service down to consolidate its streaming services, … Read the whole story
The Super Bowl may be America's biggest media buy, but it's also one of its biggest retail buys. According to a Statista analysis of … Read the whole story
Video retargeting a digital media campaign can be a big waste of time and ad impressions, according to a new survey. It is a … Read the whole story
A new study found 50% of consumers surveyed would eliminate a provider if the service was overwhelming -- too much content, for example -- … Read the whole story
Yahoo Sports will have a pop-up truck installation called the "Fan Cave" making stops at popular locations around Atlanta, where fans can play trivia … Read the whole story
One of the highlights for ad growth mentioned in Amazon's earnings call Thursday is FreeDive, an ad-supported free streaming video channel available in the … Read the whole story
I hope you have low expectations for the ads, because they will surely be met. Read the whole story
Shari Redstone, vice chair of CBS-president of National Amusements, is said to want to pursue other companies, including Sony Pictures Entertainment and/or MGM. Read the whole story