Various sponsors' attempts to come across as comedic or offbeat fell flat, or were vaguely (or not so vaguely) off-putting. Read the whole story
The company has hired Jay Askinasi as vice president, head of agency and digital partnerships for Xandr Media. Read the whole story
eBay's ads highlighting children opening gifts during the holidays contributed to its strong performance, according to 4C Insights' latest "State of the Media" report. … Read the whole story
Among eight streaming platforms, latency issues were between 28 and 47 seconds, according to video technology company Phenix -- an improvement over last year's … Read the whole story
The company has forged partnerships with Bonnier (the owner of Saveur and Popular Science magazines), BritAsiaTV, FashionTV, Fighting Spirit and Sideways Film to fill … Read the whole story
YouTube nearly doubled the number of channels with 1 million or more subscribers. The number of creators earning five or six figures per year … Read the whole story
With its new focus on sports and news, 21st Century Fox showed a 15% gain in ad revenue in Q4 2018, thanks to NFL's … Read the whole story
Overall cable network revenue was up 4% to $4 billion from higher advertising, as well as higher overall affiliate fee revenue. Read the whole story
Machinima first started producing videos for the web in 2000, using video games as a platform to create new IP. It sold to Warner … Read the whole story
The refresh comes as the brand transitions further away from its old-school TV roots into a leading digital commerce destination. Read the whole story
T-Mobile is a prime example of truly being present on social and creating valuable one-on-one engagements. Its 2019 Super Bowl rollout was no exception. Read the whole story
Corn syrup, while used in the making of its brew, doesn't end up in the final product, according to Miller Lite. Read the whole story
Mark Pedowitz, president of the CW, said all CW viewing impressions -- on various platforms -- are looking up this season. TV only is … Read the whole story