The enhanced partnership makes SpotX the single point of contact for marketers looking to integrate BrightLine's tech into the creative that runs on SpotX's … Read the whole story

Fox's gains are largely due to "The Masked Singer." CBS has inched up in 18-49 and total viewers. Read the whole story

Traditional major media companies' dividends and stock buybacks as a percent of cash from operations has dropped from a high of 130% in 2014 … Read the whole story

The next big battle for consumer time and pocketbooks may well emerge as one of the media industry's most competitive: streaming services. In recent … Read the whole story

With live streaming video - and particularly sports - lots of bandwidth is needed. The system identifies when higher bandwidth is required, but will … Read the whole story

Brands looking to drive site traffic for direct-to-consumer retail brands should begin with TV, radio and podcasts, and then add search, display and video, … Read the whole story

Campaign adds a dollop of humor to the standard soccer-themed ad approach of intense game footage. Read the whole story

Ferrara Candy parent Ferrero Group continues its surge of investment in marketing, as well as acquisitions. Read the whole story

The two companies are turning the Passover Seder into a brand-marketing bonanza targeting American Jews. Read the whole story