TVBlog
June is the month when the TV business really seems to fold up its tents and break camp for a while. Read the whole story
The platform gives marketers access to buying premium, brand-safe content and includes a programmatic, guaranteed offering for buyers, which reserves access to content. Marketers … Read the whole story
Some 125 companies have increased spending by 60% ($1.4 billion) in 2018 over 2017, totaling $3.8 billion on TV in 2018, per the VAB. Read the whole story
Market share winners and losers have begun emerging during the first four months of 2019, and they don't necessarily follow a digital divide. While … Read the whole story
The mobile internet has expanded the time spent consuming media each day, reaching an average of 479 minutes, according to Zenith's latest Media Consumption … Read the whole story
- COMMENTARY
Kantar's full-funnel, multi-touch approach is intended to teach marketers to focus on brand building, and includes driving consumers to their website, even if the … Read the whole story
- COMMENTARY
The Disney name carries brand weight. Do NBCUniversal or WarnerMedia carry the same gravitas for new OTT services? Read the whole story
